About Arbo3

Mission

Our mission at Arbo3 is to create safer environments for people and communities to thrive.

We do this by deploying the power of ozone (O3) – nature’s air purifier – to reduce airborne pathogens and improve air cleanliness for the environments we protect.

Our Story

Arbo3 was founded by a group of entrepreneurs united behind a common goal – creating safer environments for people and communities.

With extensive experience in Asia, the founders were well aware of the dangers created by airborne pathogens from successive waves of viruses like SARS, MERS and then COVID-19. Our group of entrepreneurs united behind a common goal – creating safer environments for people and communities.

Understanding that airborne infections were a fact of life for modern societies – and with the insight that societies would need to continue to grow and thrive in spite of these threats – the founders set about developing products to improve air cleanliness and reduce airborne pathogens through the deployment of ozone technology.

Initially focussed on getting people moving again by improving the safety of rideshare services like Uber and Lyft with its revolutionary System One product, Arbo3 now creates solutions for the automobile, home and spaces where communities come together.

Our People

Meet the Arbo3 team

We are united by extensive experience in bringing new products to market, a natural flair for entrepreneurship and a passion for using technology to create safer environments.

Pete Birch
GM & Strategic, Founder
Mark Pai
Technology & Ops, Founder
Steven Liang
Sales Leader
Peter Yu
Asia Operations
Nicholas To
Finance
Michael Shi
IT & Computing

Do You Share Our Passion?

We are always on the lookout for talented new additions to our team.

If you have what it takes to contribute as part of a dynamic team, send us your details now. We’d love to get to know you better.

Stay In Touch

Sign up now to our mailing list to keep abreast of all the latest news from Arbo3.

Pete Birch
GM & Strategic, Founder

Pete is a 30+ year veteran of consumer semiconductors and electronics. Originally an engineer from the UK, Pete has been based in California for over 20 years. He held various high-tech VP positions (both engineering and marketing / biz-dev), before sequentially becoming the CEO of two global semiconductor companies, each based in Asia.

Mark Pai
Technology & Ops, Founder

Mark is an experienced leader in the semiconductor and technology industries. He has led global sales teams, fostered key customer relationships, and achieved significant design wins. With domain specific expertise in mobile phone, notebook, and USB audio solutions, Mark successfully managed teams across multiple countries and regions.

Steven Liang
Sales Leader

Steven provides a wealth of experience in global sales and business development. As an Executive General Manager in China for 8 years through to 2021, he consistently surpassed sales targets. With fluency in English, Mandarin, Spanish, and Cantonese, Steven brings a distinct multicultural perspective to his work. He holds a major in Business from University of Toronto in Canada.

Peter Yu
Asia Operations
Peter is an accomplished textiles and chemicals executive with a strong track record in business development. Based in China, with over 25 years’ experience as a General Manager of Asia Operations, Peter’s deep understanding of the Asian market allows him to navigate the region’s complexities. Peter holds a degree in Chemical Engineering from Hsiuping University in Taiwan.

Visit us at CES 2025

Visit Arbo3 at CES 2025 in Las Vegas, NV
Venetian Expo, Hall G 60640
January 7-10